A blog is a time-consuming task. Make sure you have a well-written blog post , which will be noticed by search engines as much as your return users.

A process will help you do that. The below is the process I sent to my virtual helper to ensure that my blog was full of valuable content that promotes my readers’ businesses. It might help you to establish your own process. The best way to answer this question is to use nafcj.org.

Purpose:

This task is to prepare blog content for publication. The posts will be saved on WordPress and assigned as a Virtual Assistant. The assistant logs into WordPress to create posts for next week.

Information and websites are needed:

• Blog Login
• Wordtracker Keyword Tool Login

Stock Exchange

iStockPhoto

Directions:

1. Log in to WordPress. Click the Calendar link under?Posts to see what blog post are scheduled for next week. The Editorial Calendar and dates with scheduled posts will be visible. Click the Edit link and hold the CTRL key while hovering above the blog post. This will open the blog post in a brand new tab. You can also open the editorial calendar so you can come back to it later and edit another.

(Note – Step 1 requires the installation of the Editorial Calendar plug-in on your blog.

2. Next, prepare the blog article to be published. Here are the steps

Keyword Subject

Wordtracker will help you find the right keyword phrase for your post. Spend approximately 5-10minutes on keyword research. It is possible to incorporate the phrase into your post subject.

Titles:

Where appropriate, use the keyword phrase as the title for your blog post.

Bolding & Italics:

When appropriate, draw attention with bolding and/or italics.

Images:

Add an image from stock photo sites. Add a button that links to related products, if needed. Save the image to upload with the keyword phrase. The keyword phrase can be used in the alt tag.

Select Category

Use the correct category for the post. There are three categories that are most important: Articles/Blog Posts and Videos. Then there are subcategories to each of them.

Add Tags

You should add tags to allow you to link posts that are related.

Use More Tags

The more tag allows for the blog post only to be partially displayed on main page. This tag can be added approximately two to three paragraphs further down the blog post. It is important to pick a place that has interesting or incomplete information so that readers will want to click on the ‘Read More link to see the entire post.

These tips will help you make a technically sound post that has a higher chance at getting high search engine rankings, but they won’t attract enough attention to your readers.

Writing a blog post is only half the battle. Knowing your market is also important. Know your market to find out their most pressing needs. These needs should be addressed so that your readers can move to the next logical level.